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Click-Injection-Fraud

With the growing trends of mobile advertising, fraudsters are finding new ways to sneak into.......

Brands-Analyze

Nearly everything is available for buying online through eCom platforms like Amazon, Big Basket, Flipkart,.......

eCom-Stores

Canceled order means canceled conversion and loss of potential revenue post-transaction. Brands dread canceled orders.......

Cart-Abandonment

Cart abandonment means a customer added your product to their cart but never completed the.......

Brand-Safety

In explaining brand safety, people often use the example of how a display campaign can.......

Digital-Ad-Campaign

The ad impressions are spiking high. The advertisers are feeling ecstatic. The publishers are making.......

Out-of-Stock

Online shopping has experienced a significant boom with the increased number of web users in.......

eCom-Brands

Any brand’s reputation relies on the feedback of its consumers, and most eCom brands have.......

eCom-Brands

Customer engagement is at the top of the list for all brands. April is the.......

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Win the Digital Shelf with Ecommerce Analytics This Festive Season: A Data-Driven Strategy for Ecommerce Brands
Festive season is...
What Marketers Should Look for in a Click Fraud Prevention Tool?
The high season...
What Are Attention Metrics: Why Brands Need To See Beyond Viewability
Marketers have relied...
What is Impression Spam? Know How It Impacts App Campaigns.
While marketers...
Affiliate Fraud Is Getting Smarter: Is Your Affiliate Monitoring Strategy Smarter Too?
Paying affiliates...
Brand Safety Is Not Just About Safe Placements: Why Full-Funnel Coverage is the Only Way to Break the Illusion Loop
Think your ad is...
Brand Impersonation in Religious Tourism: What Devotees and Platforms Must Know
Over 50 fake websites....
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