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click-spamming

The case of organic traffic theft of a leading BFSI client in UAE A major.......

ramadan

There are four ways mFilterIt can collaborate with advertisers to deliver the best experience to.......

edtech-brand-safety

One of the serious concerns for any parent with the digital ecosystem is how they.......

third-party-validation

mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold the integrity and.......

brand-infringement

The digital world is ever-expanding, encompassing a massive portion of the consumer population today. Consumers.......

brand-infringement

Brand Infringement and imitation have been predominantly an offline affair. Brands have set up checks.......

atma-nirbhar-bharat

To solve Brand Safety issues effectively, the nuanced understanding of vernacular is the essence for.......

digital-ecosystem

The program aims to help advertisers resume their digital marketing activities with trust, confidence, and.......

ad-fraud

Retargeting and re-engagement campaigns have a difference in intent but face similar ad-fraud challenges. Covid-19.......

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What Marketers Should Look for in a Click Fraud Prevention Tool?
The high season...
What Are Attention Metrics: Why Brands Need To See Beyond Viewability
Marketers have relied...
What is Impression Spam? Know How It Impacts App Campaigns.
While marketers...
Affiliate Fraud Is Getting Smarter: Is Your Affiliate Monitoring Strategy Smarter Too?
Paying affiliates...
Brand Safety Is Not Just About Safe Placements: Why Full-Funnel Coverage is the Only Way to Break the Illusion Loop
Think your ad is...
Brand Impersonation in Religious Tourism: What Devotees and Platforms Must Know
Over 50 fake websites....
5 Red Flags That Drain Your Performance: How Ecommerce Analytics Helps Fix It & Boost ROAS
E-commerce businesses...
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