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identifying-click-spam

Within the gamut of techniques resorted by fraudsters to ad fraud, koi dikh is the.......

decoding

Many times, team mFilterIt is asked one basic but important question. What does the name.......

brands-vs-bots

Alan’s Turning remarkable theory formed the basis of computer science today. His famous test ‘The.......

ad-bot-fraud

Unaware of the complexities in tech, users end up interfacing with machines. Ad fraud is.......

app-ad-fraud

India witnessed mobile ad fraud of over Rs 573 crore during Q3 2019 over fake.......

app-ad-fraud

With the push towards higher and higher KPIs and engagement checks by advertisers for their.......

call-center-optimizer

mFilterIt has launched its Lead Predictor and Call Center Optimiser tool which will help advertisers.......

app-privacy

Do you know? 85% of apps can be decompiled and modified to be injected with.......

app-advertising-fraud

Let’s start this topic with a question from a different universe! Imagine owning a bank.......

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What Marketers Should Look for in a Click Fraud Prevention Tool?
The high season...
What Are Attention Metrics: Why Brands Need To See Beyond Viewability
Marketers have relied...
What is Impression Spam? Know How It Impacts App Campaigns.
While marketers...
Affiliate Fraud Is Getting Smarter: Is Your Affiliate Monitoring Strategy Smarter Too?
Paying affiliates...
Brand Safety Is Not Just About Safe Placements: Why Full-Funnel Coverage is the Only Way to Break the Illusion Loop
Think your ad is...
Brand Impersonation in Religious Tourism: What Devotees and Platforms Must Know
Over 50 fake websites....
5 Red Flags That Drain Your Performance: How Ecommerce Analytics Helps Fix It & Boost ROAS
E-commerce businesses...
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