Traffic Validation Decode the Fraud Series: Cracking Down on Click Spamming While online fraud perhaps started with email spamming, it has come a long way. Today,…Expert OpinionJuly 10, 2023
Traffic Validation The Rise of DCB Across the Global Payment Ecosystem The global digital landscape is evolving swiftly with high rates of mobile penetration across the…Expert OpinionJuly 6, 2023
Traffic Validation Fraud Exposed Series: Unmasking Device Spoofing and Its Impact on Advertisers! Your ad campaign data is probably skewed. The platforms you think are driving results may…Expert OpinionMay 30, 2023
Traffic Validation Ad Fraud: The Digital Advertising Industry’s Biggest Battle Yet to Win That’s the estimated amount of money advertisers are expected to lose this year because of…Expert OpinionMay 8, 2023
Traffic Validation Know the Difference Series: Click Spamming and Click Injection Explained Digital ad fraud is growing at breakneck speed. This year, marketers are expected to lose…Labhit AgarwalApril 24, 2023
Traffic Validation The Blind Spot: Advertisers’ Limited Visibility into Contributing Publishers With the rapid growth in the mobile app ecosystem, the number of fraudulent activities is…Anisha GuptaApril 13, 2023
Traffic Validation How to Boost Revenue via Simplified & Secure Direct Carrier Billing The forecast for the direct carrier billing (DCB) ecosystem looks bright and sunny with the…Nilay KumarMarch 12, 2023
Traffic ValidationAll Blogs Know The Unknown Cause Behind Your Abnormally High Installs The shift towards digital advertising brought many major changes in the way of advertising. In…Mridul MishraJanuary 11, 2023
Traffic Validation What is the Impact of Fraud in Retargeting Campaigns? Retargeting is a form of behavioral targeting as it targets people who have already visited…Expert OpinionDecember 1, 2022
Traffic Validation Know How Your Brand is Under Threat Due to Incent Campaigns Marketers have come a long way in the journey of advertising. In traditional advertising, marketers…Labhit AgarwalOctober 19, 2022