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Build Strategies for E-commerce Marketplaces

Horses for courses – What sells more on Blinkit, might not get the same response.......

E-commerce Shelf Monitoring – A Competitive Advantage in the Digital Commerce Ecosystem

The e-commerce landscape has expanded across India beyond anyone could have expected 5 years ago........

VAS Ecosystem

Creating a cleaner ecosystem necessitates addressing complex challenges like VAS subscription validation and lack of.......

Share of Search

In today’s world where every piece of information is just a fingertip away, shoppers have.......

Protect Impression Integrity

Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated.......

Ad Budget

“Know how these Harry Potter characters are doing now? The 3rd one is a shocking.......

MENA-Based Blogs

Affiliate & Incent Fraud In MENA: Are Your Marketing Dollars At Risk?
Affiliate marketing in the MENA region is growing exponentially as a result of the region’s growing...
Programmatic Ad Fraud, Transparency Challenges, and Brand Safety Issues in MENA: The Way Forward for Advertisers
Programmatic advertising is seeing a massive growth in the Middle East and Africa region. According to...

Latest Blogs Insights

Affiliate & Incent Fraud In MENA: Are Your Marketing Dollars At Risk?
Affiliate marketing...
Is Your Fintech App Marketing Losing Money to Affiliate Fraud? Here’s What You Need to Know
As an advertiser...
What Happens When You Eliminate Click Spamming - Know With Proof?
Ever celebrated...
Smart Marketer’s Guide to Combating Brand Bidding Violations during Peak Sale Season
Would you pay twice...
Apps Running on Incent Walls: A Hidden Risk for Advertisers
Imagine that you...
The Hidden Cost of Instinct: How Ecommerce Pricing Intelligence Drives Smarter Decisions
Most brands are...
Programmatic Ad Fraud, Transparency Challenges, and Brand Safety Issues in MENA: The Way Forward for Advertisers
Programmatic advertising...
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