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ad-integrity

mFilterIt started its journey with a leading online travel portal as its customer. Today, it.......

brand-safety

A close eye on Brand Safety can help brands as well as celebrities to leverage.......

brand-safety

“Congratulations! We’re calling from WhatsApp and your number has won a lottery of 25 lakh!”.......

inorganic-engagement

Some specific campaign analysis showed that Pune is contributing over 40% of the traffic within.......

artificial-intelligence

AI-powered ad fraud detection and protection help advertisers build a wall of defense. The ad.......

click-spamming

The case of organic traffic theft of a leading BFSI client in UAE A major.......

MENA-Based Blogs

Affiliate & Incent Fraud In MENA: Are Your Marketing Dollars At Risk?
Affiliate marketing in the MENA region is growing exponentially as a result of the region’s growing...
Programmatic Ad Fraud, Transparency Challenges, and Brand Safety Issues in MENA: The Way Forward for Advertisers
Programmatic advertising is seeing a massive growth in the Middle East and Africa region. According to...

Latest Blogs Insights

Affiliate & Incent Fraud In MENA: Are Your Marketing Dollars At Risk?
Affiliate marketing...
Is Your Fintech App Marketing Losing Money to Affiliate Fraud? Here’s What You Need to Know
As an advertiser...
What Happens When You Eliminate Click Spamming - Know With Proof?
Ever celebrated...
Smart Marketer’s Guide to Combating Brand Bidding Violations during Peak Sale Season
Would you pay twice...
Apps Running on Incent Walls: A Hidden Risk for Advertisers
Imagine that you...
The Hidden Cost of Instinct: How Ecommerce Pricing Intelligence Drives Smarter Decisions
Most brands are...
Programmatic Ad Fraud, Transparency Challenges, and Brand Safety Issues in MENA: The Way Forward for Advertisers
Programmatic advertising...
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