Traffic Validation Is Ad Fraud Impacting CMO’s Performance? Is Ad-fraud responsible for shrinking CMO tenure? With digital spends cross over 50% of the…Expert OpinionJuly 12, 2021
Brand Protection Facts That Brands Need to Know About Brand Safety and Affiliate Marketing Fraud Affiliate marketing fraud can damage brand reputation, increase advertising costs and generate client chargebacks. The…Expert OpinionJuly 7, 2021
Traffic Validation Burning the Ad Fraud Fat from Digital Advertising mFilterIt’s Quick Guide for Marketers Ad fraud is just like bad fat in the body.…Expert OpinionJune 30, 2021
Brand Protection Data Safety: The Future of Brand Safety We are living in a digitized era where trust and transparency have recently become the…Expert OpinionJune 21, 2021
All Blogs ATO Risk in Gaming Industry is Rampant and Brazen Children are put at risk of Account Takeovers losing their hard-earned game status as well…Expert OpinionJune 8, 2021
Traffic Validation Explainer: Identity Theft and How Does it Target the Banking Sector? With a rise in internet penetration and the adoption of digital means, sophisticated forms of…Expert OpinionMay 7, 2021
Traffic Validation Click Spamming in UAE: Over 50 Million Clicks in a Country of 10 Million The case of organic traffic theft of a leading BFSI client in UAE A major…Expert OpinionMarch 30, 2021
Brand Protection The True Spirit of Ramadan 2021 Woven for a Brand There are four ways mFilterIt can collaborate with advertisers to deliver the best experience to…Expert OpinionMarch 23, 2021
Brand Protection Edtech and Brand Safety One of the serious concerns for any parent with the digital ecosystem is how they…Expert OpinionMarch 21, 2021
Traffic Validation Neutrality is Key to Third-Party Audits and Validation mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold the integrity and…Expert OpinionFebruary 25, 2021