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digital-ecommerce

PepsiCo announced two new direct-to-consumer offerings to shop directly online. So far, the approach of.......

brand-safety

Your brand is what other people say about you when you’re not in the room”-.......

click-injection

In the click injection, Click is injected where a malicious publisher(apps) on the phone notices.......

identifying-click-spam

Within the gamut of techniques resorted by fraudsters to ad fraud, koi dikh is the.......

decoding

Many times, team mFilterIt is asked one basic but important question. What does the name.......

brands-vs-bots

Alan’s Turning remarkable theory formed the basis of computer science today. His famous test ‘The.......

ad-bot-fraud

Unaware of the complexities in tech, users end up interfacing with machines. Ad fraud is.......

app-ad-fraud

India witnessed mobile ad fraud of over Rs 573 crore during Q3 2019 over fake.......

app-ad-fraud

With the push towards higher and higher KPIs and engagement checks by advertisers for their.......

Blog Categories

MENA-Based Blogs

Affiliate & Incent Fraud In MENA: Are Your Marketing Dollars At Risk?
Affiliate marketing in the MENA region is growing exponentially as a result of the region’s growing...
Programmatic Ad Fraud, Transparency Challenges, and Brand Safety Issues in MENA: The Way Forward for Advertisers
Programmatic advertising is seeing a massive growth in the Middle East and Africa region. According to...

Latest Blogs Insights

5 Red Flags That Drain Your Performance: How Ecommerce Analytics Helps Fix It & Boost ROAS
E-commerce businesses...
Here's Why App Fraud Protection Is Essential at Every Funnel Stage & How mFilterIt Helps
If you are an app...
Stop Wasting Budget on Invalid Clicks: Here's How Click Fraud Prevention Tools Help Modern Marketers
Every click matters;...
Winning the Amazon Buy Box: Ecommerce Strategies to Maximize Prime Day Sales in 2025
The clock is ticking,...
Brand Safety in 2025: It’s Not a Checkbox Compliance Anymore for Digital Brands
Imagine you’re investing...
Ad Fraud in MENA Region: Understanding the Web and App Fraud & Its Business Impact
In recent years,...
Mobile Ad Fraud: Understand How it Kills Your ROAS and LTV & What You Can Do About It
Mobile app advertising...
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