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ad-fraud

A research study powered by mFilterIt shows that the average ad-fraud rate is likely to.......

click

If you are a digital advertiser, you have been stung by click fraud many times........

ad-fraud

What is the Conversion Rate? When advertisers run ad campaigns, their ads are displayed thousands.......

bot-ad-fraud

In the post-Covid-19 scenario, video marketing will take center stage in content-driven campaigns and needs.......

ad-campaign

As a publisher, you need to make sure that your content is up-to-date, accurate, and.......

building-brand-keyword

Finding your partners/dealers/affiliates etc., in position 1 for your brand terms can be very frustrating........

digital-ecommerce

PepsiCo announced two new direct-to-consumer offerings to shop directly online. So far, the approach of.......

brand-safety

Your brand is what other people say about you when you’re not in the room”-.......

click-injection

In the click injection, Click is injected where a malicious publisher(apps) on the phone notices.......

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What Marketers Should Look for in a Click Fraud Prevention Tool?
The high season...
What Are Attention Metrics: Why Brands Need To See Beyond Viewability
Marketers have relied...
What is Impression Spam? Know How It Impacts App Campaigns.
While marketers...
Affiliate Fraud Is Getting Smarter: Is Your Affiliate Monitoring Strategy Smarter Too?
Paying affiliates...
Brand Safety Is Not Just About Safe Placements: Why Full-Funnel Coverage is the Only Way to Break the Illusion Loop
Think your ad is...
Brand Impersonation in Religious Tourism: What Devotees and Platforms Must Know
Over 50 fake websites....
5 Red Flags That Drain Your Performance: How Ecommerce Analytics Helps Fix It & Boost ROAS
E-commerce businesses...
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