Brand Protection How Does Brand Safety Adversely Impact Brands and Publishers? Brand safety is a challenge for online marketers in today's programmatic landscape. COVID-19 has affected…Expert OpinionMay 10, 2022
Brand Protection The Myths Around Brand Safety and How to Combat Them In explaining brand safety, people often use the example of how a display campaign can…Expert OpinionApril 11, 2022
Brand Protection Why Has “Brand Safety” Become a Major Concern? Facts that worry brands, marketers, and advertisers. Brand safety safeguards a brand’s reputation and image…Expert OpinionMarch 14, 2022
Brand Protection Brand Infringement: Impact of Copycat Apps Originality or uniqueness is one of the contributing factors in forming brand identity. Consumers resonate…Expert OpinionFebruary 25, 2022
Brand Protection Is Cyber Security Now Synonymous to Brand Safety? Lessons from Facebook Malware threats on verified account A recent incident of cybercriminals sending out…Expert OpinionDecember 8, 2021
Brand Protection Your Checklist to a Perfect Black Friday Sale Campaign It’s that time of the year again! Leaves turn to gold, nights get longer and…Expert OpinionNovember 11, 2021
Brand Protection Brand Safety : A Paradigm Shift in the Digital Age Using specialised BOTs powered with AI and ML, real time digital policing is helping brands…Expert OpinionOctober 29, 2021
Brand Protection Brand Infringement is the Gateway to Brand Safety Hands off my brand! The ever-expanding digital landscape invites for a major challenge and threat…Expert OpinionOctober 26, 2021
Brand Protection Tackling Brand Safety in a Mobile-First Environment Safeguarding a brand's reputation in the smartphone industry There's no denying that millennials and genz…Expert OpinionSeptember 23, 2021
Brand Protection How is ‘Vanilla’ Brand Safety Making Advertisers Inadvertently Anti-national? The simple technique of blacklisting keywords to place ads on relevant and appropriate content is…Expert OpinionSeptember 14, 2021