Brand Protection Tackling Brand Safety in a Mobile-First Environment Safeguarding a brand's reputation in the smartphone industry There's no denying that millennials and genz…Expert OpinionSeptember 23, 2021
Brand Protection How is ‘Vanilla’ Brand Safety Making Advertisers Inadvertently Anti-national? The simple technique of blacklisting keywords to place ads on relevant and appropriate content is…Expert OpinionSeptember 14, 2021
Brand Protection Changing Role of Marketers With Respect to Brand Safety Addressing the skill gap in the digital ecosystem with the rise in cyber threats. Brand…Amit RelanJuly 14, 2021
Brand Protection Facts That Brands Need to Know About Brand Safety and Affiliate Marketing Fraud Affiliate marketing fraud can damage brand reputation, increase advertising costs and generate client chargebacks. The…Expert OpinionJuly 7, 2021
Brand Protection Are You Looking for Your Brand Keywords Manually? Are you searching for your brand name and brand keywords on Google manually? Trying to…Ritu KhannaJuly 7, 2021
Brand Protection Why Brand Safety is an Immediate Concern in India? Brands have to repeatedly reach out to the same set of users, and they need…Amit RelanJune 28, 2021
Brand Protection Data Safety: The Future of Brand Safety We are living in a digitized era where trust and transparency have recently become the…Expert OpinionJune 21, 2021
Brand Protection Brand Infringement Increases the Risk of Account Takeover Fraud Fraudsters create fake ‘look alike’ websites to capture data of subscribers/users to capture data for…Dhiraj GuptaMay 18, 2021
Brand Protection Brand Safety is an Ethical Responsibility of the Brand Towards Its Stakeholders "Congratulations! We're calling from WhatsApp and your number has won a lottery of 25 lakh!"…Amit RelanApril 22, 2021
Brand Protection Brand Safety and Celebrity Endorsements A close eye on Brand Safety can help brands as well as celebrities to leverage…Amit RelanApril 6, 2021