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ecommerce intelligence

E-commerce businesses nowadays invest heavily in running campaigns across marketplaces, optimizing the Buy Box, bidding.......

app fraud detection

If you are an app marketer, you might relate to this situation. “You launched an.......

brand safety in contextual targettig

Imagine you’re investing in branding ads to be visible among your target users, but instead,.......

In recent years, the MENA region has emerged as one of the fastest-growing digital advertising.......

Mobile app advertising is all about data coming from CPI campaigns – ROAS and LTV.......

programmatic-ad-fraud

With brands shifting a large amount of their budgets to digital platforms, programmatic advertising plays.......

counterfiet fraud

In today’s hyper-connected commerce ecosystem, brand visibility is no longer limited to owned channels. From.......

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MENA-Based Blogs

Affiliate & Incent Fraud In MENA: Are Your Marketing Dollars At Risk?
Affiliate marketing in the MENA region is growing exponentially as a result of the region’s growing...
Programmatic Ad Fraud, Transparency Challenges, and Brand Safety Issues in MENA: The Way Forward for Advertisers
Programmatic advertising is seeing a massive growth in the Middle East and Africa region. According to...

Latest Blogs Insights

5 Red Flags That Drain Your Performance: How Ecommerce Analytics Helps Fix It & Boost ROAS
E-commerce businesses...
Here's Why App Fraud Protection Is Essential at Every Funnel Stage & How mFilterIt Helps
If you are an app...
Stop Wasting Budget on Invalid Clicks: Here's How Click Fraud Prevention Tools Help Modern Marketers
Every click matters;...
Winning the Amazon Buy Box: Ecommerce Strategies to Maximize Prime Day Sales in 2025
The clock is ticking,...
Brand Safety in 2025: It’s Not a Checkbox Compliance Anymore for Digital Brands
Imagine you’re investing...
Ad Fraud in MENA Region: Understanding the Web and App Fraud & Its Business Impact
In recent years,...
Mobile Ad Fraud: Understand How it Kills Your ROAS and LTV & What You Can Do About It
Mobile app advertising...
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