Traffic Validation Click Integrity – A Shield Against Click Fraud Every click and impression counts. The dynamic landscape of digital advertising requires advertisers to maintain…Expert OpinionMarch 18, 2024
Traffic ValidationAll Blogs The Rising Threat of Synthetic Identity Fraud: What Every Business Needs to Know The entire world is connected online, around 64 per cent to be exact. With this,…Expert OpinionMarch 7, 2024
Traffic Validation Unlock the Power of Data Transparency in 2024 Digital advertising, being a relatively new channel, is still evolving. As digital ads become more…Expert OpinionMarch 1, 2024
Brand Protection The Real Impact of Brand Infringement Every brand in the digital ecosystem is in the rat race to expand its presence,…Expert OpinionFebruary 22, 2024
Digital Commerce Insights Build Strategies for E-commerce Marketplaces Horses for courses – What sells more on Blinkit, might not get the same response…Expert OpinionFebruary 21, 2024
Digital Commerce Insights E-commerce Shelf Monitoring – A Competitive Advantage in the Digital Commerce Ecosystem The e-commerce landscape has expanded across India beyond anyone could have expected 5 years ago.…Praveen DhamaFebruary 9, 2024
Traffic Validation Roadmap to Drive Efficiency in VAS Ecosystem Creating a cleaner ecosystem necessitates addressing complex challenges like VAS subscription validation and lack of…Expert OpinionFebruary 5, 2024
Digital Commerce InsightsAll Blogs Share of Search: Tap the Power of Keywords and Reach Your Ideal Audience In today’s world where every piece of information is just a fingertip away, shoppers have…Expert OpinionJanuary 31, 2024
Traffic Validation Safeguard Your ads in the Digital Landscape: Protect Impression Integrity Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated…Expert OpinionJanuary 30, 2024
Brand ProtectionAll Blogs Made-for-advertising Websites are Burning 15% of Your Ad Budget "Know how these Harry Potter characters are doing now? The 3rd one is a shocking…Expert OpinionJanuary 15, 2024