Fraud Exposed Series: Unmasking Device Spoofing and Its Impact on Advertisers!
Your ad campaign data is probably skewed. The platforms you think are driving results may be delivering numbers, but there’s a chance...
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Blogs
mFilterIt Expert
- May 8
Ad Fraud: The Digital Advertising Industry's Biggest Battle Yet to Win
$100 billion. That’s the estimated amount of money advertisers are expected to lose this year because of ad fraud. While ad platforms are...
mFilterIt Expert
- May 5
The Power of Perception: Navigating Brand Safety in the Era of Fake News
Fake news is no less than a plague in the online ecosystem. The list of people and organizations suffering from fake news seems to be...
Shradha Grover
- Apr 28
Advertise Fearlessly: Best Practices for Brand Safety in the Digital Ecosystem
The CNN-Applebee controversy that happened in February 2022 brought a serious problem faced by digital advertisers to light. The TV news...
Labhit Agarwal
- Apr 24
Know the Difference Series: Click Spamming and Click Injection Explained
Digital ad fraud is growing at breakneck speed. This year, marketers are expected to lose over $100 billion to ad fraud collectively. The...
Anisha Gupta
- Apr 13
The Blind Spot: Advertisers' Limited Visibility into Contributing Publishers
With the rapid growth in the mobile app ecosystem, the number of fraudulent activities is also increasing at the speed of lightning. From...
Labhit Agarwal
- Apr 4
Guard Your Wicket: Why Digital Advertisers Need to Be Vigilant During This IPL Season?
The IPL Fever has started! During the IPL season, the audience is all gaga to see their favorite teams playing. The advertising world...
Mridul Mishra
- Mar 20
Surviving the Cookie Apocalypse: Tips To Prepare An Effective Advertising Strategy!
In 2020, Google the phasing out third-party cookies starting with Chrome browsers – a piece of news that caused a flurry among marketers...
Shradha Grover
- Mar 13
Stay Safe Online: How to Protect Your Website from Domain Infringement
Business websites first came into prominence in the 1990s, and the internet houses billions of websites, webpages, forums, etc., that...
Nilay Kumar
- Mar 12
How to Boost Revenue via Simplified & Secure Direct Carrier Billing
Pluck the roses but beware of their thorns. Swift DCB transaction process needs to be backed by a DCB Anti-fraud solution and boost sales
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