In 2020, counterfeit goods caused a loss of 26.3, 10.3, and 4.7 billion euros for the clothing, pharmaceutical, & cosmetics & personal care.

According to a report, 85% of global customers shopped online in 2020, and Amazon was the favorite e-com store for most buyers.

Whether you have an online business or an offline store, if you don’t get the targeted audience to connect with your brand, all efforts...

The factors influencing consumers' buying decisions also extend to user-generated content such as Q&As, videso, product descriptions, etc

Ad fraud has been a parasite in the digital ecosystem which has been feeding on the money of advertisers over the years. However, in this...

Globally, 52% of online shoppers make buy products due to delivery speed & 38% of the consumers buy due to free or discounted shipping.

Mobile attribution platforms are present to report performance measurement, attribution, and analytics on your campaigns. These platforms...

Brands can suffer serious consequences like negative publicity and trolls if brand safety isn't ensured.