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contextual advertising

Brand marketing has evolved with time. In the past, it was more of contextual targeting.......

Brand Risk Safeguard Your Brand in the Digital Ecosystem

Building a brand is a challenging undertaking. Besides offering something unique, one has to put.......

Why do brands need a Pricing Tracker and Pricing Analysis across e-commerce platforms

An Indian conglomerate with pricing analysis cracked the code to excel on the online marketplaces.......

click integrity monitoring a shield against click fraud

Every click and impression counts! The dynamic landscape of digital advertising requires advertisers to maintain.......

Unlock the Power of Data Transparency in 2024 

Digital advertising, being a relatively new channel, is still evolving. As digital ads become more.......

The Real Impact of Brand Infringement

Every brand in the digital ecosystem is in the rat race to expand its presence,.......

MENA-Based Blogs

Affiliate & Incent Fraud In MENA: Are Your Marketing Dollars At Risk?
Affiliate marketing in the MENA region is growing exponentially as a result of the region’s growing...
Programmatic Ad Fraud, Transparency Challenges, and Brand Safety Issues in MENA: The Way Forward for Advertisers
Programmatic advertising is seeing a massive growth in the Middle East and Africa region. According to...

Latest Blogs Insights

Affiliate & Incent Fraud In MENA: Are Your Marketing Dollars At Risk?
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Is Your Fintech App Marketing Losing Money to Affiliate Fraud? Here’s What You Need to Know
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What Happens When You Eliminate Click Spamming - Know With Proof?
Ever celebrated...
Smart Marketer’s Guide to Combating Brand Bidding Violations during Peak Sale Season
Would you pay twice...
Apps Running on Incent Walls: A Hidden Risk for Advertisers
Imagine that you...
The Hidden Cost of Instinct: How Ecommerce Pricing Intelligence Drives Smarter Decisions
Most brands are...
Programmatic Ad Fraud, Transparency Challenges, and Brand Safety Issues in MENA: The Way Forward for Advertisers
Programmatic advertising...
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