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ad-fraud

Whether you’re an advertiser, publisher, or user, it is natural to have questions about the.......

genuine-users

Imagine you’re running an ad campaign to generate leads for your clothing brand. You have.......

sponsored-listings

Share-of-Shelf of your sponsored listings on eCommerce platforms like Amazon, Bigbasket, Flipkart, etc., measures the.......

dcb-fraud

Direct Carrier Billing (DCB) is a subscription model offered by carrier providers. The charge of.......

ecommerce-platforms

Customers on eCommerce platforms often check out reviews and ratings of products before making the.......

search-ads

Akash is excited to plan his trip to Bali and starts searching for the best.......

MENA-Based Blogs

Affiliate & Incent Fraud In MENA: Are Your Marketing Dollars At Risk?
Affiliate marketing in the MENA region is growing exponentially as a result of the region’s growing...
Programmatic Ad Fraud, Transparency Challenges, and Brand Safety Issues in MENA: The Way Forward for Advertisers
Programmatic advertising is seeing a massive growth in the Middle East and Africa region. According to...

Latest Blogs Insights

Affiliate & Incent Fraud In MENA: Are Your Marketing Dollars At Risk?
Affiliate marketing...
Is Your Fintech App Marketing Losing Money to Affiliate Fraud? Here’s What You Need to Know
As an advertiser...
What Happens When You Eliminate Click Spamming - Know With Proof?
Ever celebrated...
Smart Marketer’s Guide to Combating Brand Bidding Violations during Peak Sale Season
Would you pay twice...
Apps Running on Incent Walls: A Hidden Risk for Advertisers
Imagine that you...
The Hidden Cost of Instinct: How Ecommerce Pricing Intelligence Drives Smarter Decisions
Most brands are...
Programmatic Ad Fraud, Transparency Challenges, and Brand Safety Issues in MENA: The Way Forward for Advertisers
Programmatic advertising...
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