Traffic Validation Ad Integrity is No Longer an Issue Native to Digital-First Industries Only mFilterIt started its journey with a leading online travel portal as its customer. Today, it…Dhiraj GuptaApril 28, 2021
Brand Protection Brand Safety is an Ethical Responsibility of the Brand Towards Its Stakeholders "Congratulations! We're calling from WhatsApp and your number has won a lottery of 25 lakh!"…Amit RelanApril 22, 2021
Traffic Validation Is Maharashtra the leading location of your inorganic engagement? It could be the BOT traffic Some specific campaign analysis showed that Pune is contributing over 40% of the traffic within…Dhiraj GuptaApril 16, 2021
Traffic Validation Using Artificial Intelligence to Detect Real Humans AI-powered ad fraud detection and protection help advertisers build a wall of defense. The ad…Dhiraj GuptaApril 8, 2021
Brand Protection Brand Safety and Celebrity Endorsements A close eye on Brand Safety can help brands as well as celebrities to leverage…Amit RelanApril 6, 2021