Campaign Optimization Your Search Ads Are Under Attack. Know Why? Akash is excited to plan his trip to Bali and starts searching for the best…Expert OpinionJune 30, 2022
Digital Commerce Insights Beginners Guide to Share of Voice on Search Engines Share-of-Voice is a marketing metric that defines your brand's visibility versus the competition. On search…Anukriti JainJune 29, 2022
Digital Commerce Insights 4 Signs to Update Your Product Page on eCommerce Platforms Now! The product page of most eCommerce platforms provides relevant, helpful, and user-friendly information that enables…Expert OpinionJune 27, 2022
Campaign Optimization How Is The Digital Advertising World Going to Look After the Collapse of Third-Party Cookies? The marketers have been feeding on third-party cookies data to reach a wide array of…Expert OpinionJune 22, 2022
Digital Commerce Insights How Capturing Dynamics of Discounting on eCom Platforms help Win the Market? Discount, sale, promotion, lightning deal, offer, etc., are some of the few words the ecommerce…MEGHA PALANWALJune 22, 2022
All Blogs Why is DCB Fraud Problematic for Telcos? Carrier billing was considered to be one of the safest transaction mechanisms, but unfortunately that’s…Expert OpinionJune 21, 2022
Digital Advertising Best Practices Referral & Coupon Fraud: How it impacts the Advertiser’s ROI? Imagine that you have set up a well-planned referral campaign to gain new customers for…Jyoti KalraJune 20, 2022
Brand Protection How to Build a Robust Approach to Brand Safety? Programmatic native advertising is on the rise It is a technique to incorporate marketing assets…Expert OpinionJune 17, 2022
Digital Commerce Insights How Can Brands Optimize Digital Shelf on eCommerce Platforms? The Share-of-Digital-Shelf on eCommerce platforms measures the recurrence of a brand's product listings versus the…Expert OpinionJune 16, 2022
Digital Commerce InsightsAll Blogs Why Does Page Analysis Matter for eCom Brands? Page analysis is a part of discoverability and signifies the search rank of your brand's…Expert OpinionJune 15, 2022