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referral-coupon-fraud

Imagine that you have set up a well-planned referral campaign to gain new customers for.......

brand-safety

Programmatic native advertising is on the rise. It is a technique to incorporate marketing assets.......

how can brands optimize digital shelf on eCommerce platforms?

The Share-of-Digital-Shelf on e-commerce platforms measures the recurrence of a brand’s product listings versus the.......

page-analysis

Page analysis is a part of discoverability and signifies the search rank of your brand’s.......

brand-safety

Brand safety has been significantly impacted by the evolution of technology, content, and sharing platforms........

ecommerce-intelligence

In 2019, 50% of consumers agreed that they always relied on reviews and ratings before.......

Brand Suitability

Nearly 90% of consumers believe that ensuring ads don’t appear next to unsuitable content is.......

Ad Fraud Detection

Imagine someone impersonating you and stealing all your money. In the digital advertising ecosystem, fraudsters.......

Bots

According to Statista, in 2021 the number of mobile users has increased to 7.1 billion.......

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Win the Digital Shelf with Ecommerce Analytics This Festive Season: A Data-Driven Strategy for Ecommerce Brands
Festive season is...
What Marketers Should Look for in a Click Fraud Prevention Tool?
The high season...
What Are Attention Metrics: Why Brands Need To See Beyond Viewability
Marketers have relied...
What is Impression Spam? Know How It Impacts App Campaigns.
While marketers...
Affiliate Fraud Is Getting Smarter: Is Your Affiliate Monitoring Strategy Smarter Too?
Paying affiliates...
Brand Safety Is Not Just About Safe Placements: Why Full-Funnel Coverage is the Only Way to Break the Illusion Loop
Think your ad is...
Brand Impersonation in Religious Tourism: What Devotees and Platforms Must Know
Over 50 fake websites....
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