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Brand Suitability

Nearly 90% of consumers believe that ensuring ads don’t appear next to unsuitable content is.......

Ad Fraud Detection

Imagine someone impersonating you and stealing all your money. In the digital advertising ecosystem, fraudsters.......

Bots

According to Statista, in 2021 the number of mobile users has increased to 7.1 billion.......

E-Commerce Platforms

Counterfeit is a serious issue for brands for many reasons; however, ‘bad reputation’ ranks at.......

D2C Issues

The needs of consumers dynamically change time and again. D2C (Direct-to-Consumer) e-commerce has become a.......

eCom Competitive Intelligence

eCommerce platforms like Amazon, Big Basket, BlinkIt, etc., open doors to new brands, competitive pricing,.......

Geotargeted Ads

Whether you have an online business or an offline store, if you don’t get the.......

Quick Commerce

E-commerce paced up the sale of products largely due to convenience, and quick commerce is.......

Heavily-Losing-Money

Ad fraud has been a parasite in the digital ecosystem which has been feeding on.......

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Latest Blogs Insights

Brand Impersonation in Religious Tourism: What Devotees and Platforms Must Know
Over 50 fake websites....
5 Red Flags That Drain Your Performance: How Ecommerce Analytics Helps Fix It & Boost ROAS
E-commerce businesses...
Here's Why App Fraud Protection Is Essential at Every Funnel Stage & How mFilterIt Helps
If you are an app...
Stop Wasting Budget on Invalid Clicks: Here's How Click Fraud Prevention Tools Help Modern Marketers
Every click matters;...
Winning the Amazon Buy Box: Ecommerce Strategies to Maximize Prime Day Sales in 2025
The clock is ticking,...
Brand Safety in 2025: It’s Not a Checkbox Compliance Anymore for Digital Brands
Imagine you’re investing...
Ad Fraud in MENA Region: Understanding the Web and App Fraud & Its Business Impact
In recent years,...
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