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brands-vs-bots

Alan’s Turning remarkable theory formed the basis of computer science today. His famous test ‘The.......

ad-bot-fraud

Unaware of the complexities in tech, users end up interfacing with machines. Ad fraud is.......

app-ad-fraud

India witnessed mobile ad fraud of over Rs 573 crore during Q3 2019 over fake.......

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With the push towards higher and higher KPIs and engagement checks by advertisers for their.......

call-center-optimizer

mFilterIt has launched its Lead Predictor and Call Center Optimiser tool which will help advertisers.......

app-privacy

Do you know? 85% of apps can be decompiled and modified to be injected with.......

MENA-Based Blogs

Programmatic Ad Fraud, Transparency Challenges, and Brand Safety Issues in MENA: The Way Forward for Advertisers
Programmatic advertising is seeing a massive growth in the Middle East and Africa region. According to...

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