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share-of-voice

Share-of-Voice is a marketing metric that defines your brand’s visibility versus the competition. On search.......

eCommerce-Platforms

The product page of most eCommerce platforms provides relevant, helpful, and user-friendly information that enables.......

third-party-cookies

The marketers have been feeding on third-party cookies data to reach a wide array of.......

dcb-fraud

Carrier billing was considered to be one of the safest transaction mechanisms, but unfortunately that’s.......

referral-coupon-fraud

Imagine that you have set up a well-planned referral campaign to gain new customers for.......

brand-safety

Programmatic native advertising is on the rise. It is a technique to incorporate marketing assets.......

MENA-Based Blogs

Affiliate & Incent Fraud In MENA: Are Your Marketing Dollars At Risk?
Affiliate marketing in the MENA region is growing exponentially as a result of the region’s growing...
Programmatic Ad Fraud, Transparency Challenges, and Brand Safety Issues in MENA: The Way Forward for Advertisers
Programmatic advertising is seeing a massive growth in the Middle East and Africa region. According to...

Latest Blogs Insights

Affiliate & Incent Fraud In MENA: Are Your Marketing Dollars At Risk?
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Is Your Fintech App Marketing Losing Money to Affiliate Fraud? Here’s What You Need to Know
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What Happens When You Eliminate Click Spamming - Know With Proof?
Ever celebrated...
Smart Marketer’s Guide to Combating Brand Bidding Violations during Peak Sale Season
Would you pay twice...
Apps Running on Incent Walls: A Hidden Risk for Advertisers
Imagine that you...
The Hidden Cost of Instinct: How Ecommerce Pricing Intelligence Drives Smarter Decisions
Most brands are...
Programmatic Ad Fraud, Transparency Challenges, and Brand Safety Issues in MENA: The Way Forward for Advertisers
Programmatic advertising...
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