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Retargeting and re-engagement campaigns have a difference in intent but face similar ad-fraud challenges. Covid-19.......

ad-fraud

A research study powered by mFilterIt shows that the average ad-fraud rate is likely to.......

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If you are a digital advertiser, you have been stung by click fraud many times........

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What is the Conversion Rate? When advertisers run ad campaigns, their ads are displayed thousands.......

bot-ad-fraud

In the post-Covid-19 scenario, video marketing will take center stage in content-driven campaigns and needs.......

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As a publisher, you need to make sure that your content is up-to-date, accurate, and.......

MENA-Based Blogs

Programmatic Ad Fraud, Transparency Challenges, and Brand Safety Issues in MENA: The Way Forward for Advertisers
Programmatic advertising is seeing a massive growth in the Middle East and Africa region. According to...

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Programmatic Ad Fraud, Transparency Challenges, and Brand Safety Issues in MENA: The Way Forward for Advertisers
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The global Quick...
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