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If you are a digital advertiser, you have been stung by click fraud many times. But there are ways to...
What is the Conversion Rate?
When advertisers run ad campaigns, their ads are displayed thousands of...
In the post-Covid-19 scenario, video marketing will take center stage in content-driven campaigns and...
As a publisher, you need to make sure that your content is up-to-date, accurate, and easy to understand...
Finding your partners/dealers/affiliates etc., in position 1 for your brand terms can be very frustrating....
PepsiCo announced two new direct-to-consumer offerings to shop directly online. So far, the approach...
Your brand is what other people say about you when you’re not in the room”- Jeff Bezos.
The...
In the click injection, Click is injected where a malicious publisher(apps) on the phone notices that...
Within the gamut of techniques resorted by fraudsters to ad fraud, koi dikh is the most common SIVT (Sophisticated...
Many times, team mFilterIt is asked one basic but important question. What does the name mFilterIt stand...
Alan’s Turning remarkable theory formed the basis of computer science today. His famous test ‘The Imitation...
Unaware of the complexities in tech, users end up interfacing with machines.
Ad fraud is seen from a...
