Traffic Validation Ad Fraud: The Digital Advertising Industry’s Biggest Battle Yet to Win That’s the estimated amount of money advertisers are expected to lose this year because of…Expert OpinionMay 8, 2023
Brand Protection The Power of Perception: Navigating Brand Safety in the Era of Fake News Fake news is no less than a plague in the online ecosystem. The list of…Expert OpinionMay 5, 2023
Brand Protection Advertise Fearlessly: Best Practices for Brand Safety in the Digital Ecosystem The CNN-Applebee controversy that happened in February 2022 brought a serious problem faced by digital…Shradha AggarwalApril 28, 2023
Traffic Validation Know the Difference Series: Click Spamming and Click Injection Explained Digital ad fraud is growing at breakneck speed. This year, marketers are expected to lose…Labhit AgarwalApril 24, 2023
Traffic Validation The Blind Spot: Advertisers’ Limited Visibility into Contributing Publishers With the rapid growth in the mobile app ecosystem, the number of fraudulent activities is…Anisha GuptaApril 13, 2023
Digital Advertising Best Practices Guard Your Wicket: Why Digital Advertisers Need to Be Vigilant Amidst The Cricket Fever? The Cricket Fever is Unstoppable! From IPL to the World Cup, the audience goes…Labhit AgarwalApril 4, 2023
Digital Advertising Best Practices Surviving the Cookie Apocalypse: Tips To Prepare An Effective Advertising Strategy! In 2020, Google the phasing out third-party cookies starting with Chrome browsers – a piece…Mridul MishraMarch 20, 2023
Brand Protection Stay Safe Online: How to Protect Your Website from Domain Infringement Business websites first came into prominence in the 1990s, and the internet houses billions of…Expert OpinionMarch 13, 2023
Traffic Validation How to Boost Revenue via Simplified & Secure Direct Carrier Billing The forecast for the direct carrier billing (DCB) ecosystem looks bright and sunny with the…Nilay KumarMarch 12, 2023
Digital Advertising Best PracticesTraffic Validation Adapt or Fail: Contextual Advertising in a Post-Cookie Landscape All over the world, the rising concern about data security and user privacy has led…Dhiraj GuptaMarch 1, 2023